In social media marketing chatbots have evolved, but their prime functionality remains the same, and that is to improve real-time engagement. Since then, the popularity of chatbots has rapidly grown all over the world. In April 2016, Mark Zuckerberg announced that third parties could use the messenger platform to create their own personal chatbot. They are becoming a vital way to enhance the consumer experience for the purpose of better customer service and growing interaction. The artificial intelligence era… It’s all about embedding human smarts in machines.įacebook chatbots are one application of this revolution, as they rapidly gain popularity and provide a new tool for marketers to leverage. These chatbots are the incorporation of automatic chatbots within Facebook Messenger.Ĭhatbots offer flexibility in order to automate tasks, and assist in retrieving data.
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